Track Review: Shura “2Shy”

(Crossposted from Pitchfork, 4/30/2015)

Long relegated to the feminized corner of DIY electronic music, otherwise known as “bedroom pop,” London singer-songwriter and producer Shura first piqued the Internet’s curiosity with her sensuous 2014 single, “Touch”. She creeps wraithlike into 2015 with “2Shy”, a gentle ode to those who spend their Saturday nights dwelling uncomfortably on the sidelines of every dance floor. At first listen, the glimmering, 1980s production evokes visions of a young Janet Jackson backed by the Human League, ensconced in blue lights and mist.

“Let’s go find a corner we can sit in/And talk about that film instead of us,” Shura beckons between synthesized hand claps. Her next admission sounds like every secret admirer’s worst nightmare: “Even though throughout it, I was thinking/ I was gonna say I love you afterwards.” Is “2Shy” a call to action for chronic crushers? Or a message of solidarity to the wallflowers of the world? Either way, the track makes for an optimal passive-aggressive Facebook confessional—too real to go under the radar, and yet too cool to be committal.


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